Trends and Best Practices
Websites designed for children have been largely overlooked in Web design articles and roundups, but there are many beautiful and interesting design elements and layouts presented on children’s websites that are worthy of discussion and analysis. There are also a number of best practices that are exclusive to Web design for children’s sites — practices that should usually not be attempted on a typical website.
This article will showcase a number of popular commercial websites targeted towards children with an analysis of trends, elements and techniques used to help keep children interested and stimulated.
BRIGHT, VIVID COLORS
a typical website may be welcomed on a website for children.
Bright colors will easily capture and hold a child’s attention for long periods of time. Although color choice is a primary factor in designing any type of website, this is especially true when designing a website for children since colors make a big impression on children’s young minds. Color choices and combinations that would likely be rejected or laughed at when design.
A HAPPY MOOD
The Fifi and the Flowertots website has a large smiling Flowertot character in visual focus, creating a happy mood.
ELEMENTS FROM NATURE
Children are stimulated by recognizable elements that they can relate to. Because children’s experiences in life are limited, some of the things they are most familiar with are found in nature. Natural elements such as trees, water, snow, and animals are used in the websites shown below. In many cases, these elements are overemphasized through size or simplicity of design.
Larger-Than-Life Design
Large design elements have proved to be effective in all types of Web design, demonstrated by the fact that large typography, large buttons, and large call-to-action areas have become commonplace in modern design. Because children are naturally drawn to simple, obvious, and recognizable objects, websites designed for children will increase their effectiveness through the use of large design elements.
NAVIGATION AND CALL-TO-ACTION AREAS THAT STAND OUT
Sesame Street has an easy-to-locate horizontal navigation bar, along with large call-to-action areas.
Peppa Pig has a horizontal navigation bar that includes large icons and easy-to-read descriptions for each item.
User Interaction
Effects and experiences created with Adobe Flash are discouraged in typical modern Web design, but on children’s sites there is almost no other option. It’s true that JavaScript animation and effects have come a long way because of the many JavaScript libraries available, but the ease with which complex animations can be created with Flash makes this method the first choice for many commercial websites designed for kids.
The
Pauly’s Playhouse site, like most of the websites featured in this article, is built entirely in Flash.
INFORMATION FOR PARENTS
Parents will be keeping a close eye on their children’s internet habits. Many children’s sites are aware of this, so they include information that is geared towards parents. Sometimes this is in the form of a tip, as is the case with the Sesame Street games website, or simply a navigation item that points to a parent’s section.
A Web designer who has worked on a children’s website would likely say that it was one of the most fun and interesting projects they’ve had the privilege of working on. If you ever have the opportunity to create a user experience that is geared towards children, be sure to follow some of the proven methods demonstrated on many of the sites discussed here, and your website will have a good chance to be a big hit with children.
